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From Apathy to Agency: How to Reframe Elections for New Voters

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Vote By Design

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In the last presidential election, less than half of eligible young people voted. Why?

After all, countless initiatives have been launched to register and mobilize these voters. School lectures stress the importance of voting. Celebrities swamp social media with urgent pleas. And in some states, there are even drives to lower the voting age. Why then do young people reject their right, and responsibility, to vote?

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