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Memes—images that spread quickly through large groups—are a central part of internet culture. Not only have they have been instrumental in the rise of social media, they also have had a major influence on American political discourse. According to leading media expert Dr. Joan Donovan, memes mirror the behavior of flags and broadsides of the American Revolution, including Benjamin Franklin’s ubiquitous Join or Die engraving and the iconic Gadsden Flag.

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